Backpack program

The Jockey Being Family® National Backpack Program provides newly adopted children with personalized backpacks. Since 2005, we have distributed over 25,000 backpacks to adoptive families nationwide.


Our signature backpack program provides newly adopted children with their own backpacks customized with their initials, and filled with a Jockey Being Family® bear and blanket. For many children that have gone through the child welfare system this is the first time that they have had something with their initials on it, and something to call their own.

It brings a sense of belonging to a child—this small gesture can have a big impact.

Parent totes

Post-adoption services are critical to helping many adoptive families thrive and grow. This is why we provide a parent tote to each family along with the child’s custom backpack.
Each parent tote includes valuable post-adoption resources from us and our partners.

Enroll today

We encourage every adoption agency to join our Jockey Being Family® Backpack Program. Together we hope to accomplish some incredible results.