Strengthening Adoptive Families


The Jockey Being Family® National Backpack Program is in all 50 states. Last year, we distributed nearly 8,000 backpacks to adoptive families nationwide. This year we hope to deliver 10,000! These backpacks are free of charge to agencies that enroll in our Jockey Being Family® Backpack Program.


Our signature backpack program provides newly adopted children with their own backpacks customized with their initials, and filled with a Jockey Being Family® bear and blanket. For many children that have gone through the child welfare system this is the first time that they have had something with their initials on it, and something to call their own. It brings a sense of belonging to a child—this small gesture can have a big impact.


Parent totes

Post-adoption services are critical to helping many adoptive families thrive and grow. This is why we provide a parent tote to each family along with the child’s custom backpack. Each parent tote includes valuable post-adoption resources from us and our partners.

Enroll today

We value each and every adoption agency that joins our Jockey Being Family® Backpack Program. Together we hope to accomplish some incredible results.